Modern music just got a new twist from exciting international duo Gold Lemonade. Discovered by Jackie Jackson, the eldest member of the legendary Jackson 5, Gold Lemonade are the first artists signed to his new label Critically Amused Records. French born Lya Lewis and Caribbean hip-hop rooted Jvgg Spvrrow, have teamed up to create an unconventional duo with a remarkably fresh sound.
Interview Meikee Magnetic
Where were you born and where are you now?
Lya: I was born and raised in the west of France, but I moved a lot during my childhood. Now I’ve lived in Las Vegas for a year. I love the energy of this city, and I love my new life!
Jvgg: I was born in Brazil but raised in St. Maarten in the Caribbean. Now I’ve been in Las Vegas since January. It’s exciting!
Your newest music video DRIPPIN just dropped, how much fun are you having, making these colorful musical eye candies?
Lya: This shoot was really, really fun! In fact, we did a real pool party, which we filmed. There were some models, but most people in the video are our friends. The house was really beautiful, and we had a great time. I think you can feel it in the video!
Jvgg: Yes it was really cool. There is a comic dimension to this video. We wanted to make fun of what everybody worships in hip hop. We wear huge fake gold chains; girls are obsessed by their Instagram, this video takes it the second degree.
How did this unique project come into existence?
Jvgg: We met each other in a Parisian recording studio, Arts Digital Studio. I was working on my solo project and Lya was composing an album for another artist. She needed English vocals and lyrics for her demos, so we started to work together. Then, we recorded some features for her solo album project. We really liked working together and mixing our genres, so we decided to found this duo project “Gold Lemonade”.
Lya: Yes, mixing our genres was a revelation. It brings a unique side and a lot of originality to our original styles. We really love working together, we bring a lot to each other.
We see you as artists of the future, blending a stylistic hybrid version of HipHop with EDM flare. Are you starting a sonic revolution?
Jvgg: I don’t know if we’re starting a revolution, but we try to do something unique, original and not really seen before. Hip hop and electro are the most popular music at the moment, so it seems logical to mix them and fare a style apart. Many people who attend electro festivals also listen to hip hop at home. We hope to be able to satisfy them by mixing their two favorite genres into one.
Lya: Many DJs/producers have made features with rappers, so the mix of genres has already been done, of course but we are among the first to really make it a complete concept. We push the genre further, we take more risks, because we vary the genres of electro but also the different urban sounds. We have many different influences even though our genre is mixing hip-hop and electro, none of our songs are alike.
How did you team up with Jackie Jackson and what was your feeling when this team was formed?
Lya: I met Jackie by chance at a cafe in Las Vegas. At the time, I came to present my musical project in the United States, and he was looking for electronic music beat makers to compose beats for one of his artists. That’s how we started collaborating. We still have the feeling that it was destiny, that we had to meet each other. After a while, Jvgg started to help me with the vocals/lyrics on these beats. Jackie really loved our collaborations and what we were doing together. The idea of the duo “Gold Lemonade” came to life. We feel so blessed to have him in our life and to have him believe in us.
Jvgg: It’s, of course, a great honor to have a legend like him who appreciates our music and helps us to advance in our musical career. He is humble, extremely talented and supportive… We could not dream better.
Lya, what do you feel your role is in Gold Lemonade and what are your strong points?
I’m a producer/beatmaker but also a DJ. My role in Gold Lemonade is to compose the beats but also to DJ live on stage. Ultimately, though, we are a duo in everything we do. We are composing together, we are recording the vocals together, so it’s really a share of our ideas at any point. On stage, I sing the back vocals too, and Jvgg is DJing on certain parts. We are doing everything from A to Z together. Neither of us is more important than the other.
Jvgg, what type of music were you producing and performing before this project as a solo artist?
Before “Gold Lemonade”, I released several solo mixtapes. My style was really purely HipHop/Trap in the trend of the moment. I was young, and my lyrics and melodies were not as accomplished as now, but I’m still proud of my old work – it made me! To associate myself with Lya and to create this duo allowed me to go further in my art, to create something more unique.
Lya: Continue to evolve in our sound, compose more music, and tour around the world. We really want to tread the scenes of festivals around the world and meet our audience. We are more than ready!
Jvgg: Yes, keep pushing the good work. No sleep! We also have a lot of talented friends around us, so in the future, we would eventually like to help them with their careers, too. But for the moment, we are focused on us, and we wanna go high!!!
What does Dark Beauty mean to you?
Lya: First of all, I love your magazine and the pictures you post. I had a strong gothic look when I was a teenager. One of my girlfriends was in fashion school and sewed me all my tailor-made clothes. I loved it a lot, but my look scared a lot of people! I have always liked the dark and mystic moods. For me, the “dark beauty” is the beauty that you can find in dark, trashy, or even scary images. Blood can be extremely artistic and beautiful if it’s used correctly. Even in the darkness, you could find a lot of beauty.
Jvgg: For me, there is always beauty in the dark. Even in the dirty places, you will find beautiful souls and talents. The world is a mix between greatness and darkness, and in all the places you can find both. Depends how you are watching things.
Interview with JACKIE JACKSON:
Hi Jackie! When you saw Lya in Las Vegas, what was it about her that drew your interest?
Lya drew my attention right away, not only because of her unique look, but I quickly noticed she knows her stuff and has what it takes to make it: a passion for music and a strong drive to make it. We started to collaborate while she was back in Europe, and when she brought me the concept of an urban electronic duo by adding Jvgg, I was sold because I can really see it as “the new wave”, a direction where music is headed toward.
How excited are you to start this new musical chapter working with Gold Lemonade?
Working with Gold Lemonade has been very exciting; they’re so creative, and they send me new ideas and tracks every day. In a short amount of time, they’ve released 24 songs, 8 remixes, 10 music videos, and they are recording new stuff every day. I’m a big dubstep fan now, haha. We just hit a half a million streams on Spotify and Apple and over One Million hits on YouTube! I can’t wait to see them on all the big stages all over the world!
What plans do you have for these artists?
We are working on some very exciting collaborations, and creatively, there will be some surprises coming, too. I love seeing how they’re evolving as artists and always striving to make their work better. Hopefully the fans will enjoy following their journey along the way!