Following The Anix’s 2018’s debut album with FiXT, Shadow_Movement, the project returns with “Chrome”, the first new single from The Anix’s upcoming sophomore album. “Chrome” flows like a chilled liquid metal, enveloping the listener in its hypnotic beat. Exploring the theme of mirror personalities, the track evokes images of chromite humanoids – presenting themselves as reflections of those around them, instead of who they really are, losing parts of themselves in the process. Disappearing as quickly as they appear, melting and reshaping their forms and selves like metallic chameleons, they create a stark division between those of us made of genuine flesh and bone, and those coated in a mirror sheen of “Chrome”.
Interview Meikee Magnetic
where were you born and where are you now?
I was born and raised in Southern California and have lived here my entire life. I currently live in LA county.
Explain who you are as a musician?
I would consider myself a very simple person as I am influenced by very few things. I have always been musically inspired by the same group of bands which are a mix of new wave, electronic and grunge artists from the 80’s and 90’s such as Depeche Mode, The Cure, New Order, The Smashing Pumpkins, Nirvana, Nine Inch Nails and The Prodigy. My music has always been about combining those 3 genres into an accessible, somewhat radio friendly result.
How do you see yourself fit into the musical world?
I have always struggled to fit in because I am combining opposing genres, which means opposing fans. For example, most listeners of heavier alternative rock, don’t necessarily like electronic music. Since I am combining these two genres, it can lead to a confusing experience for some listeners. I have always preferred to be in a position where fans either love my music or hate it… being in the middle ground essentially means you are making music for too wide of an audience and I have no interest in being there.
We’d love to know more about your creative process and how you create in the studio, could you go into detail for us:
Lately I have been really trying to simplify my studio and workflow. I used to just continuously want more equipment, but what ends up happening is you spend more time going through sound options, or connecting machines, sampling libraries, that you waste time and lose the creative spark that brought you into the studio to begin with. My workflow usually starts with my mentally writing most of the song in my head before I even think of going into the studio. Once I have a core constructed (drums, tempo, bass and lead) I can then quickly go into the studio and bring those parts to life. This process has exponentially improved my turn around time from concept to creation.
Musical weapon of choice:
Fender Jaguar Guitar. It has a nearly infinite amount of switch positions to modify the tone. I have been in love with these guitars since I first discovered what a guitar was in the late 80’s. The design of the guitar is from the 1960’s when America was heavily influenced by the space race, so it has a retro futurism appearance to it. I am currently working on a one-off with Fender which I plan to use on the new record.
Tell us about your new single Chrome:
Chrome is about self reflection and the idea that we project our own qualities onto others, which then reflect back at us. In my experience we do this if we feel we are the outsider, doing things alone – we then try to manipulate our friends into thinking and acting the same was as ourselves, so we don’t feel as rogue about what we are doing. CLICK CHROME HERE
Your song and music video ‘Mask’ is a brilliant piece of work, this really got our attention. Tell us the meaning behind the song:
Mask is about have dual persona’s or personalities. Most of us have two sides to ourself – the veiled side we present to our colleagues at work, and the true side that you only expose to your close friends. Ultimately I am trying to convince people to just be the real you at all times and to not fall into the trap of being a clone just to try to fit in.
You have a digital – cyber vibe in your imaging, we think it matches your music very well. How did you come up with the visual concepts?
I have always loved this aesthetic, since before I started The Anix. I have always been influenced by technology, costumes from movies like “Star Wars”, and darker grittier movies like “The Crow”. I always combine those two ideas of having a clean high tech look and feel with the grungier, more human elements.
Other than music, what else inspires you?
Fashion, cars and technology truly dominate my life.
New album “Hologram” to release this year, thinking about doing some more live shows, and creating more limited run, hand made merchandise.
What does Dark Beauty mean to you?
It means unconventional and unique beauty. It is finding something attractive, that the rest of the world is too superficial to acknowledge.