“The Beautiful People is the video I’ve always wanted to make. I often find myself surrounded by people who have a similar backstory: Made fun of as a kid, very different from the norm, considered weird by most, but grown into amazingly talented and special adults. These weirdos are the most interesting people I know, but we all have our battle scars. My goal with this video was to bring people together, send the message that being different is awesome, and let’s be honest – make some friends and spend a Saturday evening having a seance. I’m extremely honored to present this in collaboration with my favorite fashion brand, Killstar who have been empowering freaks like me for years.” ~ Roniit
Directed by IIZII
Produced by Roniit
Director of Photography Devin Schiro
Steadicam Operator Gary Kent
Gaffer Bryce Rankins
1st AC Caleb DesCognets
Assistant Producer Jeff Feldman
Photography Ashley Joncas
Makeup Assistant Kimberly Young
Catering Tami Pounds
Special Thanks The Crescent Manor and Pillars of God
Starring: Roniit (Producer), Asia Ray, Courtney Dawne, Dorian Dane, Ashley Joncas, Shelby Parks, Kassia Vera, Kina Shen, June St. Paul and Christina Ritchey.
It should come as no surprise that Roniit originally hails from the majestic mountains of Colorado. Much like the sweeping environment of where she grew up, her music surrounds and cradles you in its soul-searching mystery, ethereal beauty, and epic atmosphere. As an independent songwriter, visual artist, and vocalist, Roniit digs deep from within for her songs, capturing the hearts and spirits of listeners with her soul-baring lyrics. The “metal head-turned-dark electronica songstress” (Interview, 2015) crafts bewitching, eerie electro-pop with a gothic sensibility, a mood and aesthetic that seeps not only into her sound but into her enchanting visuals as well.
Last year, the brooding songstress landed a major placement for her single, “Runaway” (produced by Varien) in the U.S. theatrical trailer for the James Marsden-starring thrilled, The Loft. A few months later, Interview magazine premiered the official music video for the same song, and the “pop sorceress” was featured on the cover of Auxiliary magazine’s Spring 2015 music issue.
Currently, Roniit is just beginning to conjure something magical, including unveiling The Crescent Manor—a special collaborative project with fellow musician, Kerli—as well as a new album and fresh music videos.