Music video premiere of San Francisco music artist Ida fLO’s dance floor banger ‘Plastic’ directed by Bay Area video director David Dutton. Dark Beauty Music got a call today from the artist herself for us to see her brand new visual gem. fLO gave us a one on one behind the scenes scoop! She’s been featured with us before and is a part of our musical family. It’s with great pleasure to bring this to our readers…
Interview Meikee Magnetic
How did you meet director David Dutton?
David Dutton was someone I discovered through a mutual friend. He worked on a couple of fellow artists projects and I absolutely fell in love with his work. After recording, “Plastic”, the first person I thought of was David. Our similar creative and imaginative minds had to collaborate on the music video for the project to truly begin!
The video is amazing, what was the experience like during the shoot, tell us some highlights?
The shoot was so much fun and completely seamless. All aspects of the video were well thought out by all parties involved. The excitement and passion for the track fueled us to work our butts off and make it the best Ida fLO video yet. The best moments on set were when camera’s weren’t rolling. We stayed in character, but acted like fools. That energy crossed over into the video and made it what you see today. Fun, theatrical, and vibrant.
What locations did you use for the video?
We used one location; an old theater David picked which happened to be filled with countless set possibilities! So we had no need for an additional location nor did we want one.
Tell us about the track ‘Plastic’, what inspired you to write it?
“Plastic” is inspired by plastic surgery and the different ways men and women mold their bodies to meet societal expectations and/or their own conception of beauty. I believe that we should first see ourselves as beautiful beings and what we choose to do with our bodies from there should be of our own desires and not the desires of another. I created this track to help others understand that who you are right now is beautiful, and to embrace it.
You also did the Choreography for the video, how did you prepare and was it difficult capturing your moves on camera?
Thankfully I have a background as a professional dancer, so creating choreography and executing it comes naturally to me. In addition to that, I had the help of a long-time friend and well-known choreographer, Allan Frias, whom I collaborated with. We always vibe so well together so the creative process didn’t take long at all. Shooting the scenes with my dancers, Andrew Dinh and Kim Dokes, was a breeze. These two have been my dancers for many years now, so we move almost as one!
I loved having you perform ‘Plastic’ at the BootieSF event in San Francisco, how was that experience?
I loved being there! The BootieSF performance had to be one of my favorite performances to date. The energy in that place I can never forget. It’s the best feeling as an artist to feel so much love and appreciation for your craft.
Let our readers know your future plans:
This track is the just the beginning of my journey! I’m currently working on my very first EP which I will be debuting soon. Also, at the beginning of October 2015 I plan to move to London and tour Europe! The rest of the world is next. My ultimate vision and goal is to open the hearts and minds of my listeners to the endless wonders/possibilities that life has to offer. To change the world one song at a time would be a blessing, and my deepest accomplishment.
What does Dark Beauty mean to you now at this point in your life?
Beauty in all forms is powerful. I’ve learned in order to truly feel beautiful, you have to acknowledge your self worth, and appreciate what makes you unique. To me, “Beauty is in the eye of the beholder”, it doesn’t talk about a significant other’s opinion of you. It talks about how you see yourself. The better you feel about yourself, the more it will project outward, and inspire the rest of the world to see you for who you truly are. Beautiful. In every shade, in every way.