VIDEO PREMIERE “Sudden Death”! She’s wild, a rebel, powerful and expressive. A perfect blend of electronic, dance, punk, synth, drugs and a heavy dose of Rock and Roll. We invite you to watch her mini movie music video masterpiece shot on location in Los Angeles. Let’s meet British producer and song writer Maxi Wild…
Interview Meikee Magnetic
Where were you born?
In a hospital, Greenwich South East London.
What were your experiences like growing up in London?
I grew up in Woolwich, SE London, in a very dysfunctional working class family. I was never in one school long enough to settle, was a runaway and lived in squat’s and in a train yard at one point until I got my first council flat when I was 16. That part of London is pretty dangerous. I got into many altercations, had a knife pulled on me over a cigarette and would always have to watch my back when walking down the street. Even during the day. Aside from all the real life stuff going on, growing up in London in the 90’s was really exciting. The scene and music being made at that moment in time was an inspiration and kept me going through all the shit that sucked. It was an amazing time to grow up in. People followed bands, went to shows and bought records. I got to see Placebo and Mogwai rise to fame from nothing. I’d also frequent Heavenly Jukebox at Turnmills to see people like Norman Cook aka Fatboy Slim and the Chemical Brothers before they were the super stars they are today. The rave scene was just insane. I used to go to Raves in East London held in squats and abandoned buildings that would go on for days. There’d be crusties and punks wondering around with dogs, people tweaking like crazy Lol. The police are way more relaxed in London, sometimes they’d get raided but for the most part they’d turn the other way.
Tell us all the intricate parts that make Maxi Wild:
I’m fiercely independent, loyal, honest to a fault, creative, thoughtful, driven, down to earth, British and I have a Shih Tzu called Oscar. He’s my true love. <3
Let’s get right into it, “SUDDEN DEATH” your NEW music video is AMAZING! How did you come up with the concept?
All the credit goes to Patrick. He came up with the concept and put the whole thing together from start to finish and what an amazing job he did. I was blown away by his talent and look forward to working with him again the future.
Tell us more about the director, give us details?
Patrick Kennelly is multi talented. He works in film, theater performance, visual arts and is the Co Artistic director of Highways performance space in Santa Monica. His most recent project, a feature film, EXCESS FLESH, premiered at SXSW this March. I think its going to be distributed next year, I haven’t seen it but have seen pictures and a teaser online. It looks pretty gory and awesome. I’m pretty excited about seeing it after reading some of the write-ups. www.excessfleshmovie.com
I met him in 2012 when he was doing PATTY, a multi-platform project that included an album, website, music video, commercials, clothing, and a Pop! Musical event (featuring an all-female cast) which received 5 L.A. Weekly Theater Award nominations including “Best Musical.” He also made a crazy good video for a mutual friend, Jonathan Snipes’s noise rap group Clipping for the single “Body & Blood” which was released on SubPop. CLICK TO SEE VIDEO
You can check out his past and current work here: www.patrickkennellyunmarked.com
“Sudden Death” is the perfect Maxi Wild track, your voice contains an aggressive element that touches the Punk in our souls. What’s the meaning behind the song?
I always have suffered with really bad anxiety which started when I was a kid. I’d go to bed at night and be so terrified and alone in the dark, I felt like something bad was going to happen at any second. The lyrical concept for Sudden Death came from how I would listen to the cars going by outside, the police sirens in the distance and how I’d pull the curtains around my head so I was covered in the street light from outside. I found the combination of light and noise a comfort as it made me feel less isolated.
You use everything from Electronic to Indie Dance to Punk as part of your musical formula. Who are the musicians/producers in your group and tell us their roles?
I’m the main creative force behind my work. I write the songs and a do a lot of the production. Jonathan Snipes (Clipping) worked on my “Who The Fuck Is Maxi Wild” EP doing production and mixing. I’m now exploring working with another producer on my upcoming material. It’s early days so can’t say who yet. My live line up is always changing. Sean Gone who plays bass has been in my live band the longest at 4 years. He also played bass on the Sudden Death recording.
Will you be releasing an album, or will you focus on singles?
I’m steering away from the album format and am going to be releasing a single every couple of months. The new material is still in the vain of pop driven dance punk. I have been writing some more down tempo slower tracks, which I may or may not release. Not sure yet. I’m working ahead of myself right now with Sudden Death being release on the 15th and the next single “One More Time” which will be released after that. That’s the track I’m currently working on, it’s pure dance pop!!!
Another track of yours I really love is “Wrong Side”, how personal is this song for you?
It’s personal, I can’t help but write about my experiences or things that are personal to me. In “Wrong Side” I talk about my experiences growing up in London. When I moved into my first council flat I was 16, I’d go and pick up my dole money at a post office close. I’d visit my Nan from time to time and was so broke I’d have to bunk the train to school and use junk mail as toilet paper. There was so much poverty, ignorance, racial tension and violence on that estate. Living in that kind of environment made me feel so hopeless, like nothing would ever change. Yet a lot of my friends were going through the same thing so, in a way, there was a sense that we were in it together.
You live and play in Los Angeles, where are some of your usual hang out spots and favorite places to shop and dine?
Ha!! I spend a lot of time at home working. When I do go out I like to go to shows at places like the Echo, El Rey and Complex. RBar, Blipsy Barcade, are some of my favorite bar hangs. Slurping Ramen is right in my hood so that’s my most regular go to for food. I also love Bottega Louie Down Town and Manas does some of the best Indian food I’ve had over here. I like going to Goodwill, shopping down on Melrose and the Beverly Center. I’m pretty boring. Every time I see a band I buy a T-shirt. It’s my policy, you have to love band shirts.
Can you give our younger female readers some inspirational advice on life?
Don’t take anyone’s shit, love yourself and know your worth. Nothing is ever going to be easy but always try to make the most of your situation so you can push forward. Don’t lose sight of what you really want. Eat healthy, exercise and don’t waste your time with people who don’t believe in you, treat you with respect and value you. Get rid of those people to make room for those that will. Fill your life with things and people that make you happy.
What’s next on the horizon for Maxi Wild?
I’m going to be releasing singles on a regular basis. I’m currently solidifying a new live lineup and look forward to playing live again. We will be doing a West Coast tour hopefully this year and plan on a full US tour soon.
What does Dark Beauty mean to you?
Dark Beauty is a dark take on the alternative aesthetic.