My friends at Keyflow invited me to Stockholm Sweden April 25th 2015 for two incredible launch events with DJ Alesso. The adventure started when I arrived at the Stockholm airport as my cell phone rang with a lovely voice on the other end.
She so politely asked if I was Meikee, once I was directed to where she was, an Audi with an attractive driver was there to chauffeur me to the Mornington Hotel. I could tell my first time in Europe was only going to get better from that point on. Keyflow invited club owners, press, family and friends from around the globe to celebrate the launch of their global nightlife app and backend system. From champagne toasts at the Keyflow office headquarters to delectable dinners at some of the best restaurants in Stockholm.
On the evening of the launch after we received our VIP wristbands we were greeted by 20 plus 2015 Audi’s with engines ROARING, fully decked out with multiple Keyflow designs on the bodies of the cars.
The best was yet to come, ALESSO! The main Keyflow launch took place at the Alesso concert at the Globen Arenas with 20,000 fans followed by an event at The Wall Nightclub with a surprise set by Sebastian Ingrosso of Swedish House Mafia and Alesso.
Interview Meikee Magnetic
Photos by Pax Engström and Oskar Brewitz
The launch event started at the Alesso concert followed by an afterparty in Stockholm at Wall Nightclub. How did the Keyflow launch events in Sweden come to life with DJ Alesso?
We couldn’t think of a better way to kick off the launch of a nightlife app then inviting everyone to see a DJ like Alesso playing at the Globe Arena. Alesso was a Keyflow friend since before so we were fortunate to be able to get tickets for everyone even though the concert was sold out. Then have him Dj at our event was a great add on.
You brought club owners as well as media and nightlife players from around the world to be a part of the launch. It was a great honor for Dark Beauty Music to be there with you for the whole experience. What were some of your favorite highlights of the launch and tell us why?
That everyone came! Except from that my favorite highlight from the event was Alesso and Sebastian Ingrosso surprising everyone by playing a couple of songs together and of course seeing the smiles on everyone’s face.
Can you share Alesso’s role with the company?
Alesso is one of the worlds most well-knows DJ’s, having him as a part owner backing Keyflow is simply amazing!
It was a great moment seeing you in the DJ booth with Sebastian Ingrosso and Alesso during the launch afterparty at Wall Nightclub. How was your feeling during that moment?
Ecstasy! The whole Keyflow team has been working 24/7 the weeks leading up to the launch event. Finishing that off with having the worlds best DJ’s playing at our release party was the best feeling ever.
Very exciting to see Alesso with you and the Keyflow family, nothing short of epic! Was this really Alesso’s first stadium concert in Stockholm Sweden?
Alesso has been playing a lot of stadiums overseas, but this was actually the first time for him playing a stadium by himself in Sweden. I’m sure of one thing; it wasn’t the last time we will see him on a stage like that.
Where do you see the company in one years time?
In one year we will be the world leader in global VIP guest transactions offering the best solution for both the nightclub and the guest. In order to become so we have met with than 200+ nightclubs in the US and Europe, the majority which are ready to join. In the coming year we are planning to meet with even more clubs in order to reach the 4-6 best nightclubs in selected cities. The goal is to have a minimum of 750 nightclubs across the globe within the next year. Plus be a great tool for them finding new and better ways for the clubs as well as their guests to connect! The night club industry is booming, the temples of electronic music are becoming powerful centers of trends and music development. With Keyflow the nightclubs and their guest can interact in a whole new way making the potential for them and us unlimited!
The Keyflow launch events in Stockholm was a great success, what were some of the best moments for you?
The best part was to see all our friends coming to Stockholm, flying in from all over the world to join and support the launch most of all see Keyflow go live!
The concept of bringing nightlife together on a global scale is very cool. Please explain some details to our readers about the Global Nightlife App:
All venues can create multiple VIP cards with different designs as well as status, and send them to important guests at no cost. The card-status is instantly updated on all devices: in a Managers device/smartphone, in the Doorman’s device as well as the Guests smartphone. They all have the same information instantly.
The VIP guests get direct access to guest lists and tables, they rsvp directly in the app and are instantly added to the list. The VIP card holder also have the possibility (depending on the status of his VIP card) to invite friends for free or buy access for them. As the most important guests invite their friends to events, the venue builds their database around these VIP’s.
Everytime someone RSVP’s to an event or buys admission and table service, the venue receives new Guest info in their backend system. Today’s guests are often global travelers. They easily get into clubs on their home turf, but when traveling it gets difficult. Keyflow gives the guest an opportunity to browse events in cities around the world and plan their travels and nightlife experiences. Through Keyflow guests get direct access to lists and table service at the best clubs in selected cities.
What is the future goal for the company?
To be the best solution for both the night clubs and guests all over the world.
You’ve been traveling many places around the world for the company. Tell us about your experiences in San Francisco:
GREAT EXPERIENCE! I love this city, nice people, great restaurants and nightclubs. Such a nice vibe.
You were a guest at club Temple with Paul Hemming during your visit, they are on the cutting edge of nightclubs here in San Francisco. What did you think of the nightclub’s new remodel and design?
One of the best clubs I’ve been to, great concept with the focus on LED Lights. Paul Hemming and his crew are great dudes.
It’s exciting that club Temple is utilizing Keyflow’s back end system and App as well as being one of the 1st in California to use it. Any plans on a launch event at Temple?
Yes Temple was the first club in California using it. Sebastien of Sebastien Entertainment is another great guy I met in SF. He has a huge network and is one of the best promoters in town. He’s also a heavy user of the system. Sebastien has a number of events from Replay Sundays at The Cellar, Ibiza Dayclub at The Endup, Manor West and one of the hottest New Years Eve events at SF City Hall. Right now the main focus has been on our release parties in Stockholm, London and Copenhagen. We will have a release party in San Francisco as well, but no dates have been set as of yet.