This dark, heart wrenching song from Roniit captures emotions from a moment in time where most of us have been. Deep in the depths of shattered love only yet to be given the strength to move forward. Runaway is an incredible video and we are so excited to bring it to you!
RONIIT: This video shoot came at a pretty bad time for me. I was freshly broken hearted – to the point where I barely even wanted to get out of bed, but this shoot was the one thing I had to look forward to. I went into this with a vision of creating something sleek and beautiful – I wasn’t really sure what the story was though. It was a very relaxed collaboration between myself, Hannah Purmort, and Luke Askelson. We did a lot of experimentation with glass, mirrors, and fabrics and were able to deliver some really cool footage to the amazing editing team at EliteVisions. I sat with my editor and we created a lot of the story after shooting the video. There are so many multi-layered metaphors that we did in editing – such as the end strobe representing a heart beat / heart break. Upon finishing the video I created an alliance with EliteVisions to create a “Not So Silent Picture” which will reveal it’s self throughout the year. “Runaway” is the shock that you feel when you’re in love with someone and they unexpectedly break your heart.
Directors: Hannah Purmort and Everett Lee-Sung
Director of Photography: Luke Askelson
Art Director: Hannah Purmort
Editor: Everett Lee-Sung
Colorist: Robert Baek
Assistant Editor: Alexis Evelyn
Song/Lyrics: Roniit & Alone Architect
Song Producer: Varien – Nick Pittsinger
Song Publisher: Lyric House Publishing
Hair/Makeup: Rose Halleren
Roniit is an independent Dark Pop artist, songwriter, and vocalist from the mountains of Colorado. Her self titled debut album was released in June of 2011 to positive reviews from fans and blogs. With her dark and unique sound Roniit has captured attention locally and worldwide. “Every once in awhile, there is an album that comes along that totally blows you away. Roniit’s self titled release is one such album…” – Migrate Music News.
This album led to several vocal collaborations with EDM producers around the world, as well as a three month tour of the United States. After graduating from The University of Colorado’s music business school in 2012 Roniit released her “In The Shadows” EP and debut music video for “Lost At Sea”. Hear new music from Roniit in 2015.